Sunday, 19 June 2011

Eminem - Just lose it:Video Analysis



This is the video for Eminem's hit just lose it.

This is a comical song so I think that this video reflects that really well and sets the tone. Eminem himself is seen as a comical person so this video reflects him and his song. this video is very much a concept video and the main concept is of course comedy. We see many inter textual references in this clip from Michael Jackson to 8 mile to Madonna and MC hammer. this video is seen to be controversial hoverer i think it is to be tongue and cheek.
There is a strong relationship between the lyrics of the song and the visuals for example when he says 'i'm in jail' we then see him in jail and when he says he was 'running but naked' we then see that.
Also the nature of the song is quite crazy as it says 'just lose it, go crazy' so the randomness of the video reflects the lyrics.
I think that eminem falls under the rap/hip hop genre of music with the song having some pop elements to it. it follows some common conventions for example their is a performance section, its quite high budget.

The mise en scene plays a big part in the video as it helps emphasise the people he is referencing.
In the performance parts we are seen to look up to him with the use of low angles. We also get a few close ups of him.
During the middle when he starts to rap faster and the beat gets faster there are very fast vuts between various shots to mimic the beat.

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