We were set the task to come up with an idea for a potential music video for Elephant Gun. We were given the lyrics and then listened to the song and were told to write down anything we associated with it.
We then discussed our thoughts and came up with a collective idea for the video, which featured a mixture of narrative and performance and incorporated the lyrics, including the title 'elephant gun'.
We then elaborated on the idea and came up with a detailed narrative. The video would begin on a dark street, with mid shots and close ups of a homeless man walking along the pavement and drinking. He then falls over at the lyrics 'we drink to die'. There is then a pov looking at the man, and a close up of the mans face as he looks up, surprised. A close up of a trunk is then seen, revealing the presence of an elephant. There is then a mid shot of the man and elephant, and a pov from inside the mans pocket as he pulls out his 'elephant gun'. It zooms out and on the lyrics 'take the big king down', the homeless man shoots the elephant with his elephant-shaped gun. The man then morphs into an elephant. An aerial shot then zooms out to show that the whole street is filled with elephants all sitting by tents with campfires. The two elephants then join trunks and walk off into the distance.
After storyboarding this idea, we were shown the real video and saw many comparisons between our ideas and the real video, including the use of elephants.
Interestingly, our concept for My Little Haunting takes some inspiration from the use of masks, incorporated performance and bright mise en scene of this video.
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