Our target audience is an audience who listens to 'Indie' music. 'Indie' music is mainly followed by teens, and it is very popular amongst them. This means our target audience is boys and girls aged thirteen upwards. Obviously there is no age limit on the people that enjoy the 'indie' genre but it is mainly enjoyed by the younger generation of males and females.
The characteristics of the 'indie' genre are quirky ideas, bright colours, funny concepts, and a retro feel. We feel we can live up to these characteristics in our video. This is why the music is mainly targeted at the younger generation. They enjoy the unique ways in which 'indie' bands work, with their 'strange' videos that don't always make sense.
What we have done:
To appeal to the target audience, we have tried to include as many of the characteristics as possible. Firstly we have the quirky idea of the lead singer being chased by lots of masked people, including a ghost dressed in a bed sheet. Secondly, we have tried to tackle the bright colours characteristic by filming in the sun light, so the whole video will be bright and sunny, even though the lyrics of the song are horror related. This gives a contrast which also adds to the quirkiness of the video. We have a funny/strange concept through the idea of the ghost and the fact that they will appear in everyday places e.g. the supermarket. Finally, we have a retro feel through that of the ghost who will be dressed in a very retro costume, where we'll just be using a bed-sheet, it is the old style view of a ghost costume.
As well as these characteristics, 'indie' fans do enjoy the performance aspect of the music. Many fans enjoy seeing their favorite bands playing live so we are going to capture this in the video by having some performance based shots.
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